ETHOS
Lingard's Aesthetic is dark and innovative with strong roots in the gothic aesthetic. He employs a creative, fluid design process combining draping techniques with flat pattern drafting, aiming to create a balance between challenging statement pieces and also garments that are more timeless and wearable.

Central to his ethos is an appreciation for high-end finishings; quality, natural materials such as leather, silk, wool and fine cottons; building a personal relationship with his local makers, suppliers and retailers; having a short supply chain that favours local producers as to understand the source of raw materials and reduce his carbon footprint.

When designing and pattern cutting a central focus is for the garment to fit interchangeable body shapes, sexes and ages; while avoiding trends and fast-fashion.